Is your work a matter of life or death?
I saw this in Tokyo. I don’t know if you’ve ever been there, but it is a wonderful city.
And this is a brilliant poster.
Why? Long before I read the English small print I could see exactly what was being communicated. I’ll bet you can too. Often, you simply need to get to the point. Fast.
Make no mistake, your reader is easily distracted and doesn’t want to be impressed by your achingly ‘clever’ idea. They want information.
Maybe your communication isn’t a matter of life or death, but could it be improved by getting to the point quickly?
It’s hard to believe someone spent money on this.
Airports are a wonderful source of marketing clap trap. It’d be funny if it didn’t cost so much.
I imagine the writer was delighted with his headline and someone thought that ‘livin your best life’ was aspirational. The trouble is, on my one hour EasyJet flight I heard no less than four fellow passengers mock this headrest advert. “What the hell does that mean?” said one “Only three?” quipped another.
The crying shame is there is a good headline in there. If you are a Three Network customer you can get upgrades on EasyJet flights. The offer is hidden in the body text if you look for it (which nobody does). And should you want to take up the offer, you need to visit the website which is in the tiny text at the bottom.
Hard to believe someone signed the budget on this one.
I was queuing in my bank today when I saw this.
The typeface, you probably know is Comic Sans. It’s popular in primary schools, but do you get a feeling of knowledge on something as important as online digital security?
Dear reader, how you present your message is as important as what you say. I’m quite sure this national bank has a brand guideline document at least a hundred pages thick… and with good reason.
The person who created this did it with good intentions, but you know what they say about good intentions and the road to hell.
In all marketing communications, seemingly small details really matter. Please don’t make this costly mistake.